Thursday, December 29, 2016

Recent Buy: GNC

You want to talk about a stock that is down and not yet out? Let's talk about the newest addition to the dividend scythe - GNC. GNC if you don't know is a supplement store that is primarily based in the US. While it has taken a massive hit in the last couple years, the stock is not yet done for. The stores themselves are profitable, the brands they carry work (first hand experience), and they have a customer base that won't be filled by online shopping until the kinks of online shopping can be worked out.

For the typical body builder, online is the way to buy supplements. Unfortunately, bodybuilders are also huge procrastinators. That means when it comes time to buy, they usually find themselves trucking down the neighborhood GNC and buying a quick fix to get them to their next online order. While this isn't primary, it does serve a much needed purpose. I myself have been caught in this same trap and I'm not even a body builder! That being said, there are numerous other types of customers that they market to. Specifically, I'm talking about those who are overweight who are looking for an entrance into the world of supplements with the help of a friendly shop keeper.

While their recent past shows continuous decline in sales, the stores just got a much needed change. An internum CEO has been assigned that turned around Petsmart and I have every bit of confidence that he can do the same thing with GNC. Most notably, a full revamp of their stores has just been completed with a 24 closure of all stores. Even though it's a bet, I'll take the bet while I cash in the heavy dividend payment.

Bring. It. On!

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